Dudley Building Society - Digital transformation

UX / UI Lead for SaaS Fintech

UX Strategy
UI Design
FE Development
SaaS
Cloud Printing

Summary

What was delivered and how

Services

  • Stakeholder Consultancy
  • UX Strategy
  • UI Design
  • Front End Development

Deliverables

  • Information Architecture
  • Wireframes
  • High Fidelity UI
  • Responsive Web App

Outcomes

  • Reduced cost/waste on print
  • Improved auditing
  • Enhanced customer engagement
  • Internal collaboration improvements

Dudley Building Society,

like many in the Building Society Industry, faced a long-standing challenge in developing and managing sales and marketing collateral. The primary issue was the highly regulated nature of printed marketing materials, which were subject to frequent rate changes and financial market fluctuations. Any significant financial information change necessitated the disposal of potentially thousands of pieces of marketing collateral, resulting in considerable waste, both in marketing spend and environmental costs.

Approach

As the lead for UX/UI requirements, I embarked on a mission to revolutionize how Dudley Building Society and the entire industry approached marketing collateral. The approach encompassed the following key components:

Solution

The outcomes of this innovative approach were transformative, not only for Dudley Building Society but for the entire Building Society Industry

  • Reduced Printing Waste

    Dudley Building Society could now significantly reduce the volume of printed brochures, minimizing both financial and environmental costs.

  • In-House Content Control

    The organization gained the ability to create and update marketing collateral in-house, eliminating the need for extensive agency spend and reducing production lead times.

  • Enhanced Customer Insights

    The application provided valuable insights into customer requirements that were previously unattainable. This deeper understanding allowed for more personalized marketing strategies.

  • Improved Regulatory Auditing

    Regulatory auditing processes were significantly enhanced. The ability to monitor and provide evidence of when each product was created, along with date and time stamping for the release of marketing collateral, streamlined compliance efforts.